https://smarttirecompany.com/blog daily 0.75 2025-09-18 https://smarttirecompany.com/blog/33-smart-lab-webinar monthly 0.5 2025-09-18 https://smarttirecompany.com/blog/32-smart-tire-at-harvard monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/e6e79db3-38fb-4534-a364-8ac23885c4b3/Screen+Shot+2025-03-25+at+5.27.24+PM.png STC Blog - #32: SMART Tire™ at Harvard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1e43afa6-d1db-4a28-8f0c-b5c1e9916bd9/Screen+Shot+2025-03-25+at+7.07.04+PM.png STC Blog - #32: SMART Tire™ at Harvard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/59f7a65e-78a7-418e-85b2-5e5cba14b638/Untitled+design+%286%29.png STC Blog - #32: SMART Tire™ at Harvard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/tires-are-everywhere monthly 0.5 2025-02-19 https://smarttirecompany.com/blog/stc monthly 0.5 2025-01-15 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/c9a9d42e-2cf7-43b8-adaf-89021320aacd/20250110_105302.jpg STC Blog - #30: STC vs The World - Make it stand out STC's PoC airless, (glowing) racing tire for Hyundai Motor Group https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/44de048f-c663-46c4-8ea5-39390c448deb/20250107_144918.jpg STC Blog - #30: STC vs The World - Make it stand out STC saw interest from large crowds from South Korea https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/04566aea-3bdb-4a49-bd3c-855bc338a525/20250109_105127.jpg STC Blog - #30: STC vs The World - Make it stand out Popular media influencers and YouTubers covered our tires https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/f7ede921-4fb4-4467-991a-c4f2fd22b19c/20250110_124558.jpg STC Blog - #30: STC vs The World - Make it stand out STC explaining our patented technology to Sumitomo Tire https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/53da02da-d288-4de7-8bcd-e5f170f260bd/20250109_094951.jpg STC Blog - #30: STC vs The World - Make it stand out STC hosted crowds from France, Germany, and other parts of Europe https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/d7df4908-45fe-4bea-8dcd-e96e0fe087e0/20250108_114252.jpg STC Blog - #30: STC vs The World - Make it stand out Nissan's brand new EV, but same old tires https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/b7e95d11-d92c-4c22-bc3b-f248b6386adf/20250108_120232.jpg STC Blog - #30: STC vs The World - Make it stand out A DeLorean DMC-12 from the movie, Back to the Future, was on display at CES 2025 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/32e48523-d817-408a-8234-fceae1572c09/20250110_152356.jpg STC Blog - #30: STC vs The World - Make it stand out We spotted a very fashionable girl wearing one of our STC pins she got at another show - how cool is that?! https://smarttirecompany.com/blog/29-the-road-ahead monthly 0.5 2024-11-23 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/6dd92519-d3fd-4a51-9eb7-a17a1a0a1020/STC_Auto.png STC Blog - #29: The Road Ahead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/28 monthly 0.5 2023-12-20 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/b73a17a1-3348-4756-a011-b723f6a8393d/company-story-image.png STC Blog - #28: 2023 End of Year Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/57ce3742-2ef2-430a-9da8-fce3f9b39ddc/company-story-image-1.png STC Blog - #28: 2023 End of Year Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/27 monthly 0.5 2023-11-17 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/c204fd3e-84a8-47ae-8256-f9155f82966b/Screen+Shot+2023-10-26+at+10.31.03+AM.png STC Blog - #27: TIME’s Best Inventions of 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/26 monthly 0.5 2023-10-06 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/4bd2388e-e9b6-4f92-b24d-e7a68443001a/Add+a+heading+%282%29+copy+3.png STC Blog - #26: Creative Destruction Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/history-in-the-making monthly 0.5 2023-09-03 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/c117a2dc-a541-4479-94bd-8530d9d0836a/Screen_Shot_2023-08-20_at_11.30.48_AM.png STC Blog - #25: History in the Making - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/69b2daa5-662b-4402-b102-04e7a5b97342/Screen_Shot_2023-08-20_at_11.45.23_AM.png STC Blog - #25: History in the Making - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/3ebea0e2-99cf-4d4d-84b0-aaff7dc3da2e/Screen_Shot_2023-08-20_at_11.35.22_AM.png STC Blog - #25: History in the Making - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/e5f102e0-25dc-427c-9e7b-a5afa929669e/Screen_Shot_2023-08-20_at_12.11.35_PM-1.png STC Blog - #25: History in the Making - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/all-good-under-the-hood monthly 0.5 2023-07-26 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/399cc12c-1788-4304-8ffb-8fcdbab6750b/20230710_175355-1.jpg STC Blog - #24: All Good Under the Hood - Make it stand out Brighton, England, UK https://smarttirecompany.com/blog/23-elon-in-paris monthly 0.5 2023-06-27 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/5ca4d43f-fd4e-442c-b767-d2faa89f0fe2/ParisTeam.jpg STC Blog - #23: Elon in Paris? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/22 monthly 0.5 2023-05-25 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/498414a5-5c1b-4e9e-80ce-a023748be988/inspiration_copy.png STC Blog - #22: Mobility Live & Formula One - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/d4b2fc36-c08f-42ca-bf75-c1a04ba486d5/Untitled_design__2__copy_5.png STC Blog - #22: Mobility Live & Formula One - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/21 monthly 0.5 2023-05-11 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/6d3a82ee-621f-4ce2-85bb-fa78eac7613c/STC+Mobility+Live+ME.png STC Blog - #21: SMART in the Middle East - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/20 monthly 0.5 2023-05-04 https://smarttirecompany.com/blog/19 monthly 0.5 2023-04-29 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/b98afaea-0f46-4961-8148-81f49e2c7a90/STC_seaotter_recap.png STC Blog - #19: 2023 Sea Otter Recap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/8d87f1d5-6427-48fa-bcdb-a9ef6eb601cb/tire+carcus+sealants.jpg STC Blog - #19: 2023 Sea Otter Recap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/18 monthly 0.5 2023-03-09 https://smarttirecompany.com/blog/17 monthly 0.5 2023-01-16 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/24c3cfde-f5e5-4d1f-b384-8f59c465209e/324445890_730067771975115_4249610605299289330_n.jpg STC Blog - #17: CES 2023 STC Recap - Make it stand out CES 2023, Las Vegas Convention Center, West Hall, Booth #3675 (The SMART Tire Company) https://smarttirecompany.com/blog/16 monthly 0.5 2023-01-04 https://smarttirecompany.com/blog/15 monthly 0.5 2022-12-19 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/16671a6d-c7c5-4bc7-b83d-658b3f04b7ce/new_image.jpg STC Blog - #15: SMART Car Tires - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/nasa-industry-days monthly 0.5 2022-10-14 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1b164185-4e2c-43e6-a74a-0f65a5a82096/LTV.TIRES.png STC Blog - #14: NASA Industry Days - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/13 monthly 0.5 2022-10-11 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/0da8316b-c2e6-44c6-8851-335e23bf99ec/Screen+Shot+2022-08-21+at+8.17.45+PM.png STC Blog - #13: STC Deep Dive - Micromobility - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/ecf4712b-88fd-4667-9430-5ce88a890d29/Screen+Shot+2022-08-21+at+8.18.15+PM.png STC Blog - #13: STC Deep Dive - Micromobility - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/b6e8e473-b78e-4000-8049-6ce29a2a987a/Screen+Shot+2022-08-21+at+8.18.35+PM.png STC Blog - #13: STC Deep Dive - Micromobility - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/adf1fe6b-c802-4abd-999b-571a76f62345/Screen+Shot+2022-08-21+at+8.18.52+PM.png STC Blog - #13: STC Deep Dive - Micromobility - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/12 monthly 0.5 2022-08-22 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/b92ba381-6fe9-472a-9743-2c6ad60eb18f/GridArt_20220620_154518677.jpg STC Blog - #12: USA > London > Paris - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/11 monthly 0.5 2022-08-22 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/fd0bc37f-ca98-47c6-9f7a-dc6e73b72845/image-asset.jpeg STC Blog - #11: Early Investor Pick - Make it stand out A SMART Tire on a bicycle - photo courtesy of The SMART Tire Company https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/e3633900-777c-4f0c-98bd-d386478401ac/image-asset.jpeg STC Blog - #11: Early Investor Pick - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://smarttirecompany.com/blog/10 monthly 0.5 2022-08-22 https://smarttirecompany.com/blog/9 monthly 0.5 2022-08-22 https://smarttirecompany.com/blog/8 monthly 0.5 2022-08-22 https://smarttirecompany.com/blog/7 monthly 0.5 2022-08-22 https://smarttirecompany.com/blog/6 monthly 0.5 2022-08-22 https://smarttirecompany.com/blog/5 monthly 0.5 2022-08-22 https://smarttirecompany.com/blog/4 monthly 0.5 2022-08-22 https://smarttirecompany.com/blog/3 monthly 0.5 2022-08-22 https://smarttirecompany.com/blog/2 monthly 0.5 2022-08-22 https://smarttirecompany.com/blog/1 monthly 0.5 2022-08-22 https://smarttirecompany.com/home daily 1.0 2025-10-18 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1596649327525-S6II12BRY983O7GKIMA6/matt-j-riding-0091-preview-maxwidth-3000-maxheight-3000-ppi-300-quality-90-1581096709.jpg Home https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1596649320687-RYJXDSYMK8LXMKXU4RZ0/scooter-mobility-800x445-1-800x445.jpg Home https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1596649307383-PT0NOMSVQOQGVCQJ5W5W/mercedes-benz-vision-eqs-2019.jpg Home https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1596649297726-8E152E0GB5KGCCHGDGJY/5f1ac6f9f37ae.image.jpg Home https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1596649298283-62HP5Y7BQUGNA8O0V9VA/Screen+Shot+2020-07-29+at+11.45.49+AM.png Home https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1596655954687-XJRA5F42R2HVK1KVGI44/unnamed+copy.jpg Home https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1596649324295-Z2UC48X859TOUBXETFFE/Screen+Shot+2020-07-29+at+9.21.56+AM.png Home https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1596649311943-898ERDPOFEWMV3B30QPB/960x0.jpg Home https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1596649296888-SHRSCX4UC8NHU6VL8IUQ/Menzies-0412_19351.jpg Home https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1596655957652-QMV3HMVF1T0Z2VQ1MVTN/red_truck_1920x1080.jpg Home https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1596656156860-445YO92TUSG6EQXTKL7J/d11222e6e60f7a00b14a0269d7ba6893.jpg Home https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/a985be20-6583-4e47-959a-ecc1a733f60d/Screen+Shot+2023-02-01+at+5.05.53+PM.png Home https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1613694670697-5MCL3TTJGQ20E7LJR4DC/Screen+Shot+2021-02-18+at+4.27.38+PM.png Home Photo credit: Superelastic tire, NASA Glenn Research Center https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/4047c29a-f7e3-474b-a1a8-4d858995c57f/Screen+Shot+2022-11-30+at+5.59.44+PM.png Home - Ride into the future. Selected as one of TIME’s Best Inventions of 2023, our award-winning SMART Tire has a patented load-bearing design that takes advantage of the unique properties of shape memory alloys. These special metals can expand, contract, bend or unbend at a very rapid rate (like rubber) and with so much force that it can move heavy objects. Even with extreme deformation, the tire regains 100% of its shape through phase transitions at the molecular level. Our first commercial product will be a new kind of airless bicycle tire, METL™, with re-treadable rubber treads (50% less rubber than standard bike tires). Soon, tires will become a permanent part of vehicles, outlasting other equipment without the need for regular maintenance. A lightweight, flexible, sustainable, space-age metal that never goes flat, but still rides smooth, will be a critical component in the future of transportation (i.e. electric & autonomous vehicles). Our METL airless bike tire won two CES 2023 Innovation Awards as Honorees in two different categories, Vehicle Tech & Advanced Mobility and Sustainability, Eco-Design & Smart Energy. We were also nominated for the internationally prestigious GREEN AWARDS 2023 for Mobility. The METL™ bicycle tire will be competitively priced as a premium tire and an integrated high-end wheelset. We will also offer a new kind of subscription model that will have a much lower price point. METL airless tires will be available to order Q3 2026, sign up today for our wait list. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1621705009492-RO8VZ8FBQWM3F8AIXK36/Screen+Shot+2021-05-14+at+1.09.26+PM.png Home - Out-of-this-world technology. Since the original Apollo missions, aluminum and steel tires have taken a beating from the terrain involved with space exploration. Soon, shape memory alloy tires will empower the next generation of Mars rovers, Lunar Terrain Vehicles (LTVs) and other Space Exploration Vehicles, to carry heavier loads and humans over longer distances. The SMART Tire Company is further developing this space-age, tire technology and will be making it available to the world. With a tire that is comparable to the average pneumatic tire (common, air-filled tire), we plan to revolutionize the global tire industry with a new way of thinking for all vehicles, from bicycles and electric scooters, to automobiles, trucking and aerospace. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1613711750368-TUMOBS81JSEN7FZGXTOX/GRCimage_LEW-TOPS-99_SMA-Tire-Jeep_690x780-300dpi%252Bcopy.jpg Home - The greater good. We are building smarter, more sustainable tires for the circular economy. Tire manufacturing is a legacy industry consisting of applications from scooters to automobiles, trucking and aerospace. Many major problems with pneumatic tires are addressable by our technology. These include lower weight, less rubber, higher load not governed by tire pressure, fuel efficiency, zero flats, and a significant reduction in waste. Over a billion tires per year reach their end-of-life due to wear and tear. More than half are burned for fuel, and billions of pounds of waste go into landfills. Perhaps worst of all, tires are the source of 20-30% of all ocean microplastics. Developing a longer-lasting tire that uses 50% less rubber for the circular economy is a core goal for our company, to make a positive, more socially-conscious global footprint. This is all possible with our shape memory alloy tire technology. We are currently working on a car tire concept which will be integrated with a special polymer and rubber treads for grip. (photo: SMA skeleton tire fitted to a jeep for testing purposes at NASA) https://smarttirecompany.com/about daily 0.75 2026-02-07 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1627402142375-PV553SCD1KMVI7U8YICZ/image-asset.jpeg About - Make it stand out /watch video/ https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1627401046761-EP9XB9MOEEJM93EBMY9N/image-asset.jpeg About - Make it stand out /watch video/ https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1627420114895-UP8QS92J2CAYS5H70XS7/news-nasa-tech-in-our-cars-2.gif About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1621041586585-A32E7HQJ4E8ZBEUJ4CRX/Screen+Shot+2021-05-14+at+6.16.02+PM.png About - NASA Startup Studio 2020 The SMART Tire Company (STC) was conceived in 2020 as part of the FedTech NASA Startup Program. The founding team worked with inventors at NASA Glenn Research Center to explore commercial applications of this breakthrough tire technology and have raised an undisclosed amount of private funding to bring shape memory alloy tires to market. FedTech is a private venture program funded by federal agencies and corporate partners, that connects entrepreneurs to technologies developed across the Department of Defense, NASA, Department of Energy, Department of the Interior, Department of Transportation, top-tier universities, corporate R&D arms and other research laboratories. STC was voted (1st Place) The People’s Choice award winner for best pitch, among all the other NASA technologies participating in the program. Strategic Partners 2021 - The SMART Tire Company has a commercial license and federal Space Act Agreement with NASA Glenn Research Center, and strategic partnerships with Felt Bicycles (top performance cycling brand), Spin (a leading micro-mobility company, now owned by Bird Rides, Inc.), and the Hyundai Motor Group for automotive tire work. These partnerships and agreements will help STC with further research, data analytics, materials science and product development, in creating the optimal tire and mobility products using innovative design and shape memory alloy engineering. At some point in 2026, we will be announcing our newest partnerships, that are currently confidential and under NDA. These partnerships include top aerospace (NASA’s Artemis lunar project and CLPS programs), electric vehicle, AV, mining, and eVTOL companies. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/5ccf0a6f-60f4-4d1d-abf6-eb5338e45a61/astrobike_website.jpg About - Mars Rover 2027 - The SuperElastic SMA Spring Tire was originally developed by NASA for upcoming Moon and Mars rover missions. Past rovers used thin aluminum tires which eventually developed cracks and holes due to the tough Mars terrain. The Mars Perseverance 2020 rover safely landed on Mars, February 18, 2021. Although the Perseverance aluminum tires are a bit stronger than previous rovers, future tires possibly made from shape memory alloys, like the MSR-Fetch rover project (credit: European Space Agency), will enable larger, longer lasting rovers on Mars, that may no longer need six wheels, but only four. Eventually, these robotic rover missions will path the way for future, human-driven, Space Exploration Vehicles on Mars and the Moon, marking The SMART Tire Company as the first ever “space tire” company. Shape Memory Alloy Radial Technology (SMART) will help power a new era of transportation from the tread up, from scooter tires to bike tires, automotive, trucking, and all the way to aerospace. https://smarttirecompany.com/tech daily 0.75 2025-07-23 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1597256341572-6QGN9AELYX4E22MDHSOB/SMAs-crystal-structure-transformation-and-corresponded-actuators-configurations.png Tech https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1597251712724-VTX3OVHC77SYLN2TSVN2/Screen+Shot+2020-08-04+at+3.31.38+PM.png Tech https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1597256341632-5QR9MPQ7YPMUPU55EKUP/figure21.jpg Tech https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1597247477195-77V2PN8020X8T1CPKM7M/spring_tire.jpg Tech - Interplanetary Technology This NASA Glenn innovation comprises a non-pneumatic, compliant tire utilizing shape memory alloys (mainly NiTinol + derivatives) as load bearing components. These shape memory alloys are capable of undergoing phase transitions at the molecular level with significant reversible strain (up to 10%), an order of magnitude more than ordinary materials, before undergoing permanent deformation. Commonly used elastic-plastic materials (e.g. spring steels, composites, etc.) can only be subjected to strains on the order of ~0.3-0.5% before suffering plastic deformation. Hence, the use of a NiTi shape memory alloy produces a superelastic tire that is elastic like rubber, yet strong like titanium. The utilization of shape memory alloys provides enhanced control over the effective stiffness as a function of the deformation, providing increased design versatility. For instance, the tire can be made to soften with increased deflection, reducing the amount of energy transferred to the vehicle during high deformation events. In addition, the use of shape memory alloys in the form of radial stiffeners, as opposed to springs, provides even more load carrying potential and improved design flexibility. Check out our feature, alongside NASA, on the popular YouTube science channel, Veritasium, showcasing our work with shape memory alloys for tire applications. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1618534813155-D0N09TVTQYDXIRX2T7AM/img_0111.jpg Tech https://smarttirecompany.com/product daily 0.75 2026-02-07 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1597555748337-LOWBBXD4MKCE4ON60RO6/00selfdriving1-superJumbo.jpg Product - “Future opportunities for tire suppliers are electric vehicles, autonomous vehicles and fleets. Tires will need to be able to handle the increased load while being light and fuel efficient to ensure the vehicle achieves the greatest level of mileage and efficiency from each charge of its battery system.” - Chuck Yurkovich, Senior Vice President, Global Research & Development @ Cooper Tire Company “The triple play of electric, shared, and autonomous are clearly driving the automotive industry and future tire development. These vehicle trends drive the need for robust tire solutions (sealant or runflat), rolling resistance for improved autonomy of the electric vehicles of tomorrow.” - Robert Wheeler, Head of America Technical Center @ Hankook Tire Manufacturing Company Source: Rubber & Plastics News Magazine (2019) https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/f933bf8e-6485-4bf7-a738-e461a8bacd07/Screen+Shot+2022-01-07+at+3.23.37+PM.png Product - 5,000 sf R&D Facility In 2021 The SMART Tire Company secured a physical space, in a secret place, somewhere in Ohio (not too far from NASA Glenn). We literally worked in a secret lab to continue building prototypes and testing out proprietary ideas. As of 2023, our lab is no longer a secret and we will be opening our 5,000 square foot research and production facility to the public, this Summer in Akron, Ohio. Our SMART Innovation Lab is constantly growing as we add new state-of-the-art machinery, furniture, lab equipment, power tools, various metals, special materials and an abundance of our core component, NiTinol+. We will be hiring more talented engineers, executives and scientists, in preparation for our first commercial product launch in 2026, and continued growth of our business. SMART Tire’s 50,000 sf manufacturing plant will open in Q4 2026. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1613713001008-PT0A4KUD5AQNSDAE3P9T/nasa-superelastic-tire-2017-11-24-03.jpg Product https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/7548537f-20e6-48c4-a5d4-2dfc54a57833/SMART_Tires_gallery Product - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1627403392779-V946JAN4KRE2J6F4IOA5/NASA-airless-nickel-titanium-shape-memory-alloy-tires-for-cars-889x559.jpg Product - Make it stand out /watch video/ https://smarttirecompany.com/team daily 0.75 2025-03-27 https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1612974884244-686L03ZTJQTA36V9WU3M/earl+%281%29.png Team EARL COLE, CEO / USC, UWashington, Stanford, Techstars, CBS, Honda 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news station in all of France https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/c1e8d461-af77-4925-8e77-8e43a2fd64f1/BI_blue_background_vertical-1.png Press - Make it stand out The pitch deck I used to raise $1.3 million in initial funding for my tire company https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/b0ac2773-7f72-455d-b3f9-f67d0c55fb27/weforum.jpg Press - Make it stand out Startup debuts airless bike tires based on NASA rover tech https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1633471205190-6HW8GFWJLQT55GJPW8BG/Screen+Shot+2021-10-05+at+2.57.12+PM.png Press - Make it stand out GOOD | Upworthy Magazine feature https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1621058264243-8QVLLVSNXD2LGYYBULVM/1620944552947.jpg Press - Make it stand out NASA Startup Series: The SMART Tire Company https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1621042675217-XQK2SV9QXP4BQMVZI2OQ/Screen+Shot+2021-05-10+at+4.43.39+PM.png Press - Make it stand out CEO Earl Cole talks about this founder journey with The SMART Tire Company on TechCrunch’s new podcast, “Found” https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1622053266742-4CBJIMB69JHFF6IJXPK2/Screen+Shot+2021-05-26+at+11.20.35+AM.png Press - Make it stand out Airless alloy/rubber tire could gain traction in the micromobility market https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1615937759467-TMCJSRPMM0DU3W6PS4OB/Untitled+design+copy+22.png Press Read about our journey through the NASA Startup Studio, as featured on the NASA technology transfer website. https://images.squarespace-cdn.com/content/v1/5f287fc62009e46664231bb0/1616128613347-137S7C9RUVPB6YH41CYS/Written%2Band%2BDirected%2Bby%2BTao%2BHung.jpg Press The SMART Tire Company was asked to participate in a panel 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